Heritage Shenxian Baijiu

Shanghai | July 2025

I visited the Shenxian Baijiu Factory, part of Shanghai’s Heritage Baijiu tradition, many years ago. Walking through the production halls, I saw the centuries-old methods still in use, from fermenting the grains to distilling and aging the liquor. The experience offered a rare glimpse into China’s deep-rooted baijiu culture, showing how craftsmanship and tradition continue to define this iconic spirit.

One of Shenxian Baijiu’s packaging designs displayed

One of Shenxian Baijiu’s packaging designs displayed

Baijiu containers left to age in storage

Baijiu containers left to age in storage

Buildings housing aging Baijiu containers inside

Buildings housing aging Baijiu containers inside

Baijiu containers displayed with Du Kang painting background

Baijiu containers displayed with Du Kang painting background

Small glass bottles and vials for Baijiu tasting

Small glass bottles and vials for Baijiu tasting

Baijiu containers displayed in front of vintage propaganda graffiti

Baijiu containers displayed in front of vintage propaganda graffiti

Shipping packaging for products ready for delivery

Shipping packaging for products ready for delivery