Pop Mart's the Monsters 10th Anniversary

The Pop Mart “Monsters by Monsters” 10th anniversary exhibition in Shanghai celebrated a decade of the quirky, cult‑favorite character Labubu and his monster crew. The show featured monumental statues, a wall of over 1,100 plush dolls, and hundreds of original sketches by creator Kasing Lung—bringing fans face to face with the brand’s evolution and visual world. From limited‑edition figure releases to immersive installations and interactive photo‑spots, the event captured the playful energy behind one of China’s biggest toy phenomena. It offered a concise glimpse into how a “cute monster” series transformed into a global lifestyle brand.