China Beauty Expo

Shanghai | July 2025

The China Beauty Expo 2025, held in Pudong, Shanghai, brought together thousands of exhibitors and hundreds of thousands of professional visitors from around the world. The event showcased the latest trends in skincare, cosmetics, and beauty technology, highlighting the rise of domestic Chinese brands alongside global giants. Innovations in ingredients, packaging, and supply chain solutions were on full display, reflecting the industry’s rapid growth. CBE 2025 offered a clear snapshot of China’s influence on the future of the global beauty market.

Logo of the CBE 2025

Logo of the CBE 2025

Visitors at CBE looking at some cosmetics

Visitors at CBE looking at some cosmetics

Female visitor receives sample cosmetic treatment at CBE

Female visitor receives sample cosmetic treatment at CBE

Product samples displayed on booth counter at CBE

Product samples displayed on booth counter at CBE

Close-up view of a booth at BCE event

Close-up view of a booth at BCE event

Female visitor observes products displayed in BCE showcase

Female visitor observes products displayed in BCE showcase

Advertisement and pop-up shop at BCE event

Advertisement and pop-up shop at BCE event